Define the four different types of utility and explain how marketing contributes to the creation of utility.
Question:
Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services:
a. Burger King
b. Polo Ralph Lauren
c. Borders bookstore
d. Supercuts hair salons
e. Adobe Systems
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Step by Step Answer:
Form utility is created by converting raw materials into finished products Then the marketing function takes over to satisfy a number of customer need...View the full answer
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Related Book For 
Contemporary business 2012 update
ISBN: 978-1118010303
14th edition
Authors: Louis E. Boone, David L. Kurtz
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