Define the marketing concept in your own words, and then explain why the notion of profit is

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Define the marketing concept in your own words, and then explain why the notion of profit is usually included in this definition.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:27 AM

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Define the marketing concept in your own words, and then explain why the notion of profit is

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A firm must have some objective to guide its effortsand a profit orientation ...View the full answer

Essentials of Marketing

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