Describe how a few of the negative emotions conveyed could be used in a campaign for car

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Describe how a few of the negative emotions conveyed could be used in a campaign for car insurance. Describe how a few of the positive emotions convey could be used in a campaign for smart phones.
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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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