Describe logistics. What are some of the steps necessary for market logistics planning? Please provide an example.

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Describe logistics. What are some of the steps necessary for market logistics planning? Please provide an example. Also, explore the challenges of channel management


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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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