Describe some of the criteria used by companies to measure effectiveness of the public relations program.
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The text discusses a number of criteria for measuring effectiveness that include Total number of imp...View the full answer
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AJIN KURIAKOSE
I HAVE ELECTRONICS ENGINEERING DEGREE..AND MY AREA OF INTEREST IS MATHEMATICS,CONTROL SYSTEM,NETWORK,DIGITAL
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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