Describe the concept of the strategic prominence of a marketing mix variable. How does using price as

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Describe the concept of the strategic prominence of a marketing mix variable. How does using price as a lead variable differ from using price as a background variable?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:32 AM

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Describe the concept of the strategic prominence of a marketing mix variable. How does using price as

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Pricing Strategies A Marketing approach

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