How does a cost innovation differ from the type of innovation that makes a product better? Explain

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How does a cost innovation differ from the type of innovation that makes a product better? Explain why carefully considering customer needs is of key importance in developing cost innovations.

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:32 AM

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How does a cost innovation differ from the type of innovation that makes a product better? Explain

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A cost innovation is the use of new methods that make it cheaper to produce a product such as the ...View the full answer

Pricing Strategies A Marketing approach

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