Describe the information that should be contained in the executive summary, and discuss why this is the

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Describe the information that should be contained in the executive summary, and discuss why this is the most important part of the research report.

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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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Question Posted: Apr 30, 2016 12:30 PM

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Describe the information that should be contained in the executive summary, and discuss why this is the

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A true summary gives the high points of the entire body of the report It should contain the ...View the full answer

Basic Marketing Research

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