FREE Trial

Describe the information that should be contained in the executive summary, and discuss why this is the most important part of the research report.

Describe the information that should be contained in the executive summary, and discuss why this is the most important part of the research report.

This problem has been solved!


Do you need an answer to a question different from the above? Ask your question!
  • Tutor Answer

A true summary gives the high points of the entire body of the report It should contain the …View the full answer


answer-question
Related Book For  answer-question
Basic Marketing Research

Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

See More Books
Posted Date: April 30, 2016 12:30:31
See More Questions

Students also viewed these Marketing questions

Q:
For various reasons a corporation may issue warrants to purchase shares of its common stock at specified prices that, depending on the circumstances, may be less than, equal to, or greater than the...
A:
a 1 The objective of issuing warrants to existing stockholders on a pro rata basis is to raise new equity capital This method of raising equity capital may be used because of preemptive rights on the......
Q:
(Stock WarrantsVarious Types) For various reasons a corporation may issue warrants to purchase shares of its common stock at specified prices that, depending on the circumstances, may be less than,...
A:
a In 2004 a new GAAP rule was issued related to stock compensation plans Generally the rule indicates that employee stock options be treated like all other types of compensation and that their value b......
Q:
For various reasons a corporation may issue warrants to purchase its ordinary shares at specified prices that, depending on the circumstances, may be less than, equal to, or greater than the current...
A:
a 1 The objective of issuing warrants to existing shareholders on a pro rata basis is to raise new equity capital This method of raising equity capital may be used because of preemptive rights on the......
Q:
Mien Co. is budgeting sales of 53,000 units of product Nous for October and 60,000 units of product Nous for November. The manufacturing of one unit of Nous requires 4 kilos of chemical Loire. During...
A:
To calculate the kilos of Loire Mien is budgeting to purchase in October we need to consider the fol......
Q:
Companies generate income from their "regular" operations and from other sources like interest earned on the securities they hold, which is called non-operating income. Lindley Textiles recently...
A:
Computation of Operating income or EBIT Particulars Amount Sales R......
Q:
Arnold commenced business on 3 January 2010. His receipts and payments have been recorded in a Cash account as shown on the right. Required: Post each transaction to the appropriate account in the...
A:
Trial Balance as at 9 January 2010 Capital account......
Q:
Jane is a single taxpayer with a current year AGI of $181,000 and current year income tax liability of $34,968. Her AGI in the prior year was $150,400 and prior year tax liability was $27,247. Jane...
A:
b......
Q:
Complete Alvins Music Inc.s (AMI) 2020 Form 1120, Schedule D, and Schedule G (if applicable) using the information provided below. Neither Form 4562 for depreciation nor Form 4797 for the sale of...
A:
Click to View...
Q:
Do you believe you might ever have to decide between salary and the opportunity to have significant relationships, a hospitable work environment, and leisure time outside of work? If you do, how will...
A:
When faced with a choice between a higher salary and other aspects of life like relationships work environment and leisure time individuals often need to weigh their priorities and make a decision tha......
Q:
Piscataway Plastics Company manufactures a highly specialized plastic that is used extensively in the automobile industry. The following data have been compiled for the month of June. Conversion...
A:
1 Physical Units Work in process June 1 50 000 Units started during June 200 000 Total units to acco......
Q:
Assume that Wendy's International, Inc. wants to diversify into another fast-food area. You are required to prepare a brief report for the company executives outlining an attractive opportunity. In...
A:
The report should be complete accurate and clear......
Q:
In presenting a report to a group of grocery store managers, a researcher stated the following: "The data from the judgment sample of ten grocery stores were analyzed, and the results show that the...
A:
a The statement does not properly take into account the audience s......
Q:
Describe the different modeling notations in the UML.
A:
Expect discussion of the notations for Structural diagrams which describe the......
Q:
People of the Philippines, I have returned! The hour of your redemption is here! Rally to me! Let the indomitable spirit of Bataan and Corregidor lead on! As the lines of battle roll forward to bring...
A:
The passage appears to be a rallying call or speech rather than an argument in the traditional sense......
Q:
I prayed for the U.S. Senate to defeat the prayer amendmentand it did. There is a God. Most of the following selections were taken from letters-to-the-editor columns of news papers and magazines....
A:
The passage suggests a correlation between the author s prayer and the U S Senate s decision to defe......
Q:
I see that our courts are being asked to rule on the propriety of outlawing video games as a waste of time and money. It seems that we may be onto something here. A favorable ruling would open the...
A:
Fallacy Slippery slope Explanation The slippery slope fallacy is a logical fallacy in which a person asserts that a relatively small first step leads......
Q:
Dear Ann: Recently I was shopping downtown in 20-below-zero weather. A stranger walked up to me and said, I wonder how many beautiful rabbits died so you could have that coat? I noticed she was...
A:
The argument presented in this letter involves some elements that could be considered fallacious or......
Q:
When will they ever learnthat the Republican party is not for the people who voted for it? Most of the following selections were taken from letters-to-the-editor columns of news papers and magazines....
A:
The statement When will they ever learnthat the Republican party is not for the people who voted for......
Q:
The two aluminum rods support the vertical force of P = 20 kN. Determine their required diameters if the allowable tensile stress for the aluminum is Ï allow = 150 MPa. 45
A:
For rod AB d AB 0 0155 m 1......
Q:
3M Company reports the following financial statement amounts in its 10-K report: a. Compute the receivables, inventory, and PPE turnover ratios for both 2018 and 2017. (Receivables turnover and...
A:
a b 3Ms Receivable and Inventory turnover ratios have declined from 2017 to 2018 while its PPET impr......
Q:
The local bank offers to pay 5% interest on savings deposits. In a nearby town, the bank pays 1.25% per 3 month period (quarterly). A man who has $3000 to put in a savings account wonders whether the...
A:
Local Bank F 3 000 F P 5......
Q:
The Apex Company sold a water softener to Marty Smith. The price of the unit was $350. Marty asked for a deferred payment plan, and a contract was written. Under the contract, the buyer could delay...
A:
Lump Sum Payment 350 F P......
Q:
One thousand dollars is borrowed for one year at an interest rate of 1%per month. If the same sum of money could be borrowed for the same period at an interest rate of 12% per year, how much could be...
A:
Calculator Solution 1 per month F 1 000 1 0 01 12......
Q:
A standard lookback call option on stock has a value at maturity equal to (Value of the stock at maturity - Minimum value of stock during the life of the option prior to maturity) or $0, whichever is...
A:
In the text we described how we could use Monte Carlo simulation t......
Q:
How does the root-mean-square diffusion distance vary with the diffusion coefficient? How does this quantity vary with time?
A:
The root mean square d......
Q:
How does the density of seawater vary with changes in temperature? How does density change with salinity?
A:
Cold water is denser th......
Q:
Dozier Industries Inc. manufactures only one product. For the year ended December 31, 2014, the contribution margin increased by $38,500 from the planned level of $1,386,000. The president of Dozier...
A:
tr mso height source auto col mso width source auto br mso data placement same cell style0 mso number format General text align general vertical align bottom white space nowrap mso rotate 0 mso backgr......
Q:
What is the fate of the energy in visible light that is incident on glass?
A:
The energy of vis......
Q:
An article in Quality Engineering (Vol.4, 1992, pp. 487-495) presents viscosity data from a batch chemical process. A sample of these data is presented in Table 4E.2. (read down, then across). a....
A:
a 12 68 13 3134 13 776978 14 3133101332423404 14 585669589889695 15 3324223422112232 15 568987666 16......
Q:
(a) What is the enthalpy change needed to change 3 kg of liquid water at 0C to steam at 0.1 MPa and 150C? (b) What is the enthalpy change needed to heat 3 kg of water from 0.4 MPa and 0C to steam at...
A:
Click to View...
Q:
Nan Ferdinand has been operating an apartment-locator service as a proprietorship. She and Misti Morris have decided to form a partnership. Ferdinands investment consists of cash, $6,000; accounts...
A:
Req 1 Journal Entry Date Accounts Post Ref Debit Credit C......
Q:
2020 (a) Mr. Ram Prasad invests S$1000,000 in a fixed deposit for 3 years with OCBC bank in Singapore The deposit will earn an interest of 7.5% per um annum Assume Quarterly compounding, what will be...
A:
a To calculate the value of Mr Ram Prasad s investment at the end of 3 years with quarterly compounding we can use the formula for compound interest A......
Q:
The office manager for the Metro Life Insurance Company orders letterhead stationery from an office products firm in boxes of 500 sheets. The company uses 6500 boxes per year. Annual carrying costs...
A:
D 6 500 C 28 C 3 Q 2C D V C 2 28 6 500 3 348 32 348 TC 2......
Q:
The price of Matterhorn Mining stock is 100 Swiss francs (SFr). During each of the next two six-month periods the price may either rise by 25 percent or fall by 20 percent (equivalent to a standard...
A:
a The future stock prices of Matterhorn Mining are Let p equal the probability of a rise in the stoc......
Q:
Suppose that you own an American put option on Buffelhead stock (see question 5) with an exercise price of $220. (a) Would you ever want to exercise the put early? (b) Calculate the value of the put....
A:
a Yes it is rational to consider the early exercise of an American put option b The possible prices......
Q:
In uniform circular motion, what are the average velocity and average acceleration for one revolution? Explain.
A:
As we know that the velocity and acceleration both are vector quantities When a particle moves in......
Q:
Enter smartcitiescouncil.com. Write a summary of the major concept found there; list the major enablers and the type of available resources.
A:
Major Concepts Urban Innovation Smart cities focus on adopting innovative solutions and technologies to improve the quality of life for residents enha......
Q:
Study the Tommy Hilfiger Facebook Messenger bot. Find out how it is (and was) used in the companys marketing campaigns.
A:
Tommy Hilfiger s Facebook Messenger bot was launched in 2016 to promote the company s new Gigi Hadid capsule fashion line The bot allows users to lear......
Q:
Accidents involving driverless cars slow down the implementation of the technology. Yet, the technology can save hundreds of thousands of lives. Is the slowdown (usually driven by politicians)...
A:
The question of whether the slowdown in the implementation of driverless car technology often driven by politicians is justifiable is a complex and multifaceted one To evaluate this issue we should co......
Q:
Some IoT devices, such as Google Home Voice Controller and Belkin WeMo Smart Light Switch, are becoming everyday appliances. Browse the Web and discuss three of the devices most familiar to you.
A:
1 Amazon Echo Alexa Smart Speaker Overview Amazon Echo is a line of smart speakers equipped with the virtual assistant Alexa It allows users to contro......
Q:
What is RFID? What is a RFID sensor?
A:
RFID which stands for Radio Frequency Identification is a technology that uses wireless communication to identify track and manage objects people or animals It relies on RFID tags or transponders and......
Q:
In Problems 5 44, solve each logarithmic equation. Express irrational solutions in exact form. log7 x = 3 log7 2
A:
To solve the logarithmic equation 1 2 log 7 x 3 log 7 2 we can......
Q:
You've been asked to take over leadership of a group of paralegals that once had a reputation for being a tight-knit, supportive team, but you quickly figure out that this team is in danger of...
A:
a No With so much negative behavior already engrained this team is prob......
Q:
In a steam reforming process, natural gas (or other hydrocarbon or coal) is used to produce hydrogen. In this process, the watergas shift equilibrium reaction H 2 O + CO CO 2 + H 2 is important....
A:
To calculate the standard state Gibbs function change G for the water gas shift equilibrium reaction we need to use the equation G i G f i products i G f i reactants where G f i represents the standar......
Q:
Determine the equilibrium constant KP for the process CO + 1/2O2 = CO2 at (a) 298 K and (b) 2000 K. Compare your results with the values for KP listed in Table A28.
A:
The equilibrium constant of the reaction CO 1 2O CO at 298 K and 2000 K are to be determ......
Q:
A stream of hydrocarbon gas at 500oC is cooled by continuously combining it with a stream of light oil in an adiabatic tower. The light oil enters as a liquid at 25oC; the combined stream leaves as a...
A:
a Hydrocarbon gas Light oil Exit stream T 3 200degC b Assume that the oil va......
Q:
The Electronic Industries Association reports that about 50% of U.S. households have a camcorder. For a randomly selected sample of 800 U.S. households, use the normal approximation to the binomial...
A:
Let x the number of households in this group that have a......
Q:
Marshall Company bought 10,000 of its own shares for $12 per share. The shares were held as treasury stock. This was the only time Marshall had ever purchased treasury stock. 1. Marshall sold 5,000...
A:
1 Cash 65 000 Treasury stock 60 000 Additional paid in capital 5 000 To record sale of 5 000 sh......
Q:
You have $42,180.53 in a brokerage account, and you plan to deposit an additional $5,000 at the end of every future year until your account totals $250,000. You expect to earn 12% annually on the...
A:
Using your financial calculator enter the f......
Q:
In order to fulfill your graduation requirements for a bachelors degree, you must take one more course in communication. You have a choice of three courses to meet this requirement: Writing Public...
A:
Click to View...
Q:
Recently, some branches of Donut Shop, Inc., have dropped the practice of allowing employees to accept tips. Customers who once said, Keep the change, now have to get used to waiting for their...
A:
Agency costs are the costs borne by stockholders to maintain a governance structure that ensures aga......
Q:
Your company will be issuing dividends in Canadian dollars, which is not your local currency, in 1 month's time. Is your company worried about a rise or a fall in Canadian dollar within the month.?...
A:
If your company will be issuing dividends in Canadian dollars CAD and it s not the local currency it may be concerned about currency exchange rate flu......
Q:
Consider the reaction H 2 O + CO CO 2 + H 2 . Determine a numerical value for the equilibrium constant K p for the reaction as written for a temperature of 1200 K.
A:
To determine the numerical value of the equilibrium constant Kp we need to use the equilibrium expre......
Q:
Consider the reaction O 2 2 O. Determine a numerical value for the equilibrium constant K p for the reaction as written for temperatures of 500 K and 5000 K.
A:
The equilibrium constant Kp for a reaction is defined as the partial pressure of the products raised......
Q:
Laser Pulse Communications Inc. spent $90 million expanding its fiber optic communication network between Chicago and Los Angeles during 2006. The fiber optic network was assumed to have a 10-year...
A:
a December 31 2008 net book value carrying value prior to......
Q:
Alpha company is a trading company that purchases and sales fruits and vegetables. During the year 2020, the company shows the following transactions and events: 1) The company uses the perpetual...
A:
To compute the cost of ending inventory and the cost of goods sold under different inventory valuation methods we ll use the given information and app......
Q:
The beta of a corporation is 0.96 and the yield on government bonds is 3.2% and the market risk premium is 6.5%. Find the cost of equity. cost of equity.......... % . Company ABC has a capital...
A:
To find the cost of equity we can use the Capital Asset Pricing Model CAPM formula which is commonly......
Q:
how to create a list showing the longevity (how long they lived) and how many ancestors reached that age.? in UNIX System Programming How do you find out how large (in bytes) the genealogy file is?...
A:
include include define MAX LINE LENGTH 100 typedef struct int longevity int count AgeRecord void upd......
Q:
On October 10, the board of directors of Tamarisk Corporation declared a 10% stock dividend. On October 10, the company had 14,000 shares of $1 par common stock issued and outstanding with a market...
A:
To journalize the entries needed for the declaration and distribution of the stock dividend for Tama......
Q:
Using python please compute the dot product of x_top_right and y_bottom_left, we want to validate that the number of columns of x_top_right equals the number of rows of y_bottom_left. Compare the two...
A:
Step 1 Answer Dear Student Here I have created a simple data frame that h......
Q:
Dalston Lui, the accountant at Brightlight, Inc., Must group the costs of manufacturing candles. Indicate whether each of the following items should be classified as direct materials (DM), direct...
A:
1 O CC 2 DM......
Q:
Air pollution generated by a steel mill is an example of a) a positive production externality. b) a negative production externality. c) a public good. d) the free-rider problem. State and local taxes...
A:
1 Air pollution generated by a steel mill is an example of b a negative production externality The consequences of production activities are known as......
Target USMLE Step 2 Clinical Skills Handbook 2017 2017 Edition - ISBN: 1947851691 - Free Book