Describe the progressive learning model and discuss why this phenomenon is important when marketing to subcultures.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 04:44 AM

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Describe the progressive learning model and discuss why this phenomenon is important when marketing to subcultures.

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The progressive learning model states that people gradually learn a new culture as they inc...View the full answer

Consumer Behavior Buying, Having and Being

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