Question: Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by the appeal, execution format, tonality, and creative tactics

Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by the appeal, execution format, tonality, and creative tactics used in an ad campaign?

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An advertising campaign is a coordinated comprehensive plan that carries out promotion objectives and results in a series of advertisements placed in media over a certain time period Various departmen... View full answer

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