Describe the three types of appeals used in marketing communications messages and develop three different ads for

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Describe the three types of appeals used in marketing communications messages and develop three different ads for the same brand of a product of your choice, each using a different appeal.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:30 AM

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Describe the three types of appeals used in marketing communications messages and develop three different ads for

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There are three types of appeals rational emotional and moral Ra...View the full answer

Principles of Marketing

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