Design a research proposal that can be used to address the following decision problem: Should the Marriott

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Design a research proposal that can be used to address the following decision problem: “Should the Marriott in Pittsburgh, Pennsylvania, reduce the quality of its towels and bedding in order to improve the profitability of the hotel’s operations?”
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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