Question: Comment on the following statements: a. The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist. b.

Comment on the following statements:
a. The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist.
b. The information research process serves as a blueprint for reducing risks in making marketing decisions.
c. Selecting the most appropriate research design is the most critical task in the research process.

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