Design ordinal, interval, and ratio scales for measuring consumer preferences for various automobile brands.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:03 AM

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Design ordinal, interval, and ratio scales for measuring consumer preferences for various automobile brands.

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Ordinal If you were planning to purchase a new car please rank order the following car typ...View the full answer

Marketing Research An Applied Orientation

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