Here is my assignment. The trouble I am having is how to design the scales. Please assist.

DESIGNING SCALES ASSIGNMENT INSTRUCTIONS OVERVIEW

After reading the assigned textbook readings, proceed to the website entitled Subaru: "Mr.

Survey" Monitors Customer Satisfaction and read the 4 articles available in the

Learn section

.

After viewing the video found at this website and reading the articles, Word document

and address the following exercises.

INSTRUCTIONS

This is an MBA graduate course, so submit the requisite amount of theory and

analysis/discussion for each question. Cursory, short answers are not acceptable. Provide the

necessary scholarly attention to these questions.

1. Design ordinal, interval, and ratio scales for measuring consumer preferences for

various automobile brands.

2. Provide ordinal, interval, and ratio scale survey questions for measuring consumer

preferences for Subaru.

3. Design at least 2 survey questions that could be analyzed using SPSS to measure

consumers' current evaluation of the Subaru brand. Research is very important in

successfully completing this task.

4. Design at least 2 survey questions that could be analyzed using SPSS to measure

how consumers evaluate Subaru's competition. Research is very important in

successfully completing this task.