Designing a Balanced Scorecard Wells Fargo’s web page (https://www .wellsfargo.com/pdf/invest_relations/VisionandValues04.pdf) states that the company’s vision is “to satisfy all our customers’ financial needs and help them succeed financially.” The brochure also describes the following 10 strategic initiatives:

1. Investments, brokerage, trust, and insurance.

2. Going for “gr-eight”! (Increase the average number of products per customer to eight).

3. Commercial bank of choice.

4. Doing it right for the customer.

5. Banking with a mortgage.

6. Wells Fargo cards in every Wells Fargo wallet.

7. When, where, and how.

8. Information-based marketing.

9. Be our customers’ payment processor.

10. People as a competitive advantage.

Required

Based on the annual reports and any other information you are able to find about Wells Fargo or its competitors, develop a Balanced Scorecard for Wells Fargo that will help it achieve its vision and monitor its performance on the strategic initiatives.