Determine the number of salespeople FireSpot needs if it has 1,000 retail customer accounts that need to

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Determine the number of salespeople FireSpot needs if it has 1,000 retail customer accounts that need to be called on five times per year. Each sales call lasts approximately 2.5 hours, and each sales rep has approximately 1,250 hours per year to devote to customers. (AACSB: Communication; Analytical Reasoning) FireSpot Inc. is a manufacturer of drop-in household fireplaces sold primarily in the eastern United States. The company has its own sales force that does more than just sell products and services; it manages relationships with retail customers to enable them to better meet consumers’ needs. FireSpot’s sales reps visit customers several times per year—often for hours at a time. Thus, sales managers must ensure that they have enough salespeople to adequately deliver value to customers. Refer to Appendix 2 to answer the following questions.


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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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