Question: Determine whether the following sentences focus on features or benefits; rewrite as necessary to focus all the sentences on benefits. a. All-Cook skillets are coated

Determine whether the following sentences focus on features or benefits; rewrite as necessary to focus all the sentences on benefits.
a. All-Cook skillets are coated with a durable, patented nonstick surface.
b. You can call anyone and talk as long as you like on Saturdays and Sundays with our new FamilyTalk wireless plan.
c. With 8-millisecond response time, the Samsung LN-S4095D 40-inch LCD TV delivers fast video action that is smooth and crisp.29

Step by Step Solution

★★★★★

3.42 Rating (155 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

a Original sentence focuses on features Revision to focus on benefits Clean... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

744-B-B-C-W-P (951).docx

120 KBs Word File

Students Have Also Explored These Related Business Communication Questions!

With another student, analyze the persuasive email message at Host Marriott (Figure 9.5 on page 232) by answering the following questions. 1. What techniques are used to capture the reader's...

Determine whether the following sentences use parallel structure. Revise sentences as needed to make the structure parallel. a. The executive at Ernst & Young writes reports quickly, accurately, and...

Determine whether the following statements about the accumulated earnings tax are true or false: a. Before the IRS can impose the accumulated earnings tax, it need only show that tax avoidance was...

Message Strategies: Marketing and Sales Messages [LO-4] Determine whether the following sentences focus on features or benefits; rewrite them as necessary to focus on benefits. 9-22. All-Cook...

Determine whether the following sentences focus on features or benefits; rewrite them as necessary to focus on benefits. 1. All-Cook skillets are coated with a durable, patented nonstick surface. 2....

Message Strategies: Marketing and Sales Messages (Customer Benefi ts) [LO-3] Determine whether the following sentences focus on features or benefi ts; rewrite as necessary to focus all the sentences...

focus on features or benefits; rewrite as necessary to focus all the sentences on benefits. 1 2 - 3 3 . All - Cook skillets are coated with a durable, patented nonstick surface.

You have a portfolio consisting of $2.3M of an 8-year bond and $4.9M of a 10-year annuity. (These are market values.) The bond has duration D1=7.5 and the annuity has duration D2=4.63, measured with...

Two methods were used to measure the specific activity (in units of enzyme activity per milligram of protein) of an enzyme. One unit of enzyme activity is the amount that catalyzes the formation of 1...

Wagner Company sells Product A for 21 per unit Wagners unit product cost based on the full capacity of 200000 units is as follows Direct Materials 4 Direct Labour 5 Manufacturing Overhead 6 Unit...

Henry has been negotiating with the ABN Contracting Company for two weeks regarding some procured work on the project. Henry has sent the ABN Contracting Company a letter of intent. This means what?...

Which of the following concerns is the most important to consider when distributing messages through digital media such as email? a. The difficulty of reading on screen b. Privacy and security c....

As a general rule, the cost of distributing a business message should be balanced against a. The importance and urgency of the message. b. The length of the message. c. Your career goals as they...

When proofreading, you should look for errors in a. Spelling and punctuation. b. Grammar and usage. c. Typography and format. d. All of the above.

The partners share income and loss in the ratio of 5:3:2, respectively. Is Assume that the assets and liabilities are fairly valued in the balance sheet and the partnership decides to admit Kaman as...

and RAM Manding in der X Y Z - The two Vach Borrow or pay cash for an asset Personal Finance Problem Bev and John Cox are set to move into the fast apartment. They visited Northerly Furniture looking...

Consider the following cash flows of two mutually exclusive projects for Tokyo Rubber Company. Assume the discount rate for Tokyo Rubber Company is 9 percent. Year Dry Prepreg Solvent Prepreg 0 $...