Detractors claim that scanner-based research is like driving a car down the road looking only in the

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Detractors claim that scanner-based research is like “driving a car down the road looking only in the rearview mirror.” What does this mean? Do you agree?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:47 AM

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Detractors claim that scanner-based research is like driving a car down the road looking only in the

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This is a major disadvantage to scannerbased research it gathers information on the past but may not ...View the full answer

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