Question: Detractors claim that scanner-based research is like driving a car down the road looking only in the rearview mirror. What does this mean? Do you
Detractors claim that scanner-based research is like “driving a car down the road looking only in the rearview mirror.” What does this mean? Do you agree?
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This is a major disadvantage to scannerbased research it gathers information on the past but may not ... View full answer
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