Develop a plan for an event (e.g., golf tournament; gala ball; annual meeting; or a series of

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Develop a plan for an event (e.g., golf tournament; gala ball; annual meeting; or a series of lectures, workshops, or seminars where a fee is charged for attendance or participation) for your organization. Specify your purpose; the target audience for your invitations; the structure of the organizing committee; a timeline for key decisions/achievements; a plan and timeline for securing speakers; as well as other aspects that would help ensure the event's success.
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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