Question: Develop a questionnaire for determining household preferences for popular brands of cold cereals. Administer the questionnaire to 10 female heads of households using personal interviews.

Develop a questionnaire for determining household preferences for popular brands of cold cereals. Administer the questionnaire to 10 female heads of households using personal interviews. How would you modify the questionnaire if it was to be administered by telephone? What changes would be necessary if it was to be administered by mail?

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