Question: Develop a questionnaire for determining the household preferences for popular brands of cold breakfast cereals. How would you modify the questionnaire if it was to

Develop a questionnaire for determining the household preferences for popular brands of cold breakfast cereals. How would you modify the questionnaire if it was to be administered by telephone? What changes would be necessary if it was to be administered by the Internet? Are there distinctive characteristics of your different respondent types that could affect your questionnaire design? (10 Marks)

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