Discuss how personal video recorders will influence consumers' television viewing and how advertisers will likely respond to

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Discuss how personal video recorders will influence consumers' television viewing and how advertisers will likely respond to the changes.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:33 AM

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Discuss how personal video recorders will influence consumers' television viewing and how advertisers will likely respond to

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To some degree a PVR will merely replace a VCR and the consumer will not change their viewing habits ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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