Discuss how the advertising and promotional implications differ for companies selling high- versus low-involvement products.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:27 AM

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Discuss how the advertising and promotional implications differ for companies selling high- versus low-involvement products.

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For a company selling a highinvolvement product the consumer is likely to go through a standard lear...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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