Discuss some of the advantages and disadvantages of public relations. Now do the same for MPRs.
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Advantages include a Credibility x due to its perceived news intent versus selling pr may have higher credibility than many marketing messages b Cost ...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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