Explain how social networks can both help and hurt companies in regard to publicity.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Explain how social networks can both help and hurt companies in regard to publicity.

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Do to their viral nature social networks can spread both positive and negative publicity even faster ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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