Discuss some of the reasons why marketers would want to advertise in a college newspapers. Analyze the

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Discuss some of the reasons why marketers would want to advertise in a college newspapers. Analyze the types of companies that advertise in the newspaper published by your university.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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Discuss some of the reasons why marketers would want to advertise in a college newspapers. Analyze the

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Many companies are now advertising in college newspapers because they view them as an excellent way ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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