Discuss some of the reasons why traditional advertising agencies have been developing more IMC capabilities. What changes
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IMC capabilities because their clients are shifting more and more of their promotional dollars away from mass media advertising to other areas of mark...View the full answer
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Pritam Auddy
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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