Discuss the advantages and disadvantages of using electrical/mechanical methods of data collection versus using human observers. What

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Discuss the advantages and disadvantages of using electrical/mechanical methods of data collection versus using human observers. What criteria should the researcher consider when deciding which method to use for a particular project?

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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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Question Posted: Apr 30, 2016 12:27 PM

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Discuss the advantages and disadvantages of using electrical/mechanical methods of data collection versus using human observers. What

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The answer should integrate the possible advantages and disadvantages of both methods of observation ...View the full answer

Basic Marketing Research

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