Question: Discuss the AIDA concept. How do these different stages of consumer involvement affect the promotional mix?

Discuss the AIDA concept. How do these different stages of consumer involvement affect the promotional mix?

Step by Step Solution

★★★★★

3.23 Rating (172 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

The AIDA concept was developed to explain the process through which consumers re... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

719-B-M-M-P (1822).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Q:

1. What type of credit user is Garth? Based on your answer, what is the number one factor that should influence Garth's choice of a credit card? 2. Lindsey insisted that Garth request a free credit...

Q:

What is consumer involvement ? How does this concept relate to motivation?

Q:

Discuss the concept of customer satisfaction. How do customer relationship management and customer-perceived value affect customer satisfaction?

Q:

Discuss the AIDA concept. How do these different stages of consumer involvement affect the promotional mix? Match one of the 6 P's to AIDA

Q:

1.What is a promotional strategy and how should I explain the concept of a competitive advantage in relation to promotional strategy? 2.Why is understanding the target market a crucial aspect of the...

Q:

Discuss the attention, interest, desire, and action ( AIDA ) concept. How do these different stages of consumer involvement affect the promotional mix?

Q:

Question 1 7 ( 2 points ) Listen The is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. BCG matrix IMC model 1...

Q:

The _ _ _ _ _ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. The _ _ _ _ _ is a model that outlines the...

Q:

QUESTION 30 Marketers put a lot of effort into finding the right communication channel for their integrated marketing communications. Ultimately, the best IMC communication channel to use is A. The...

Q:

The AIDA concept illustrates different stages of consumer involvement. Why should companies seek to have a different promotion mix for each stage of the AIDA? Illustrate your answers with examples....

Q:

A set of bookshelves rests on a hard floor surface on four legs, each having a cross-sectional dimension of 3.0 x 4.1 cm in contact with the floor. The total mass of the shelves plus the books...

Q:

Refer to Table 75 on page 182. Assume that because of unusually bright long-term prospects, analysts determine that Johnson & Johnsons P/E ratio in 2011 should be 10 percent above the average high...

Q:

Financial ratio analysis involves evaluating and interpreting a company's financial performance using ratios derived from its financial statements. Question 2 options: TrueFalse

Q:

What factors should be taken into account when designing sales territories? (I.M.)

Q:

Using the chain ratio method described in Appendix 2, estimate the market sales potential for heart catheterization products to meet the needs of the infant and child segment. Assume that of the...

Q:

Research the medical devices market and compare the market potential you estimated to the sales of various devices. Are companies justified in not pursuing the infant and child segment? Many...

Q:

What microenvironmental factors have affected Targets performance over the past few years? When you hear the term discount retail, two names that usually come to mind: Walmart and Target. The two...

Q:

Bridgton Golf Academy is evaluating new golf practice equipment. The "Dimple-Max" equipment costs $105,000, has a 5 year life, and costs $9,700 per year to operate. The relevant discount rate is 11...

Q:

The following table provides forecasted earnings and dividends per share for XPQ Manufacturing Inc. from 2001 to 2005. Beyond the forecasted period, the residual earnings are expected to grow at 5%...

Q:

Pro forma income statement Scenario analysis Allen Products LP, wants to do a scenario analysis for the coming year. The pessimistic prediction for sales is $894,000; the most likely amount of sales...