Question $17(2$ points$)$

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The $$ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.

BCG matrix

IMC model

$15$

AIDA concept

$18$

SWOT matrix

Question $18(2$ points$)$

$21$

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The $$ is the combination of advertising, personal selling, sales promotion, social media, and public relations and is used to reach the target market and fulfill an organization's overall promotion goals.

product mix

retailing mix

distribution mix

$$ promotional mix