Discuss the challenges marketers face with international market segmentation?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:32 AM

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Discuss the challenges marketers face with international market segmentation?

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Different countries even those that are close together can vary greatly in their economic cultural a...View the full answer

Principles of Marketing

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