Question: 7 - 3 . What major structural factors affect long - run segment attractiveness? 7 - 4 . Discuss the challenges m arketers face with

7 - 3 .

What major

structural factors affect long

-

run segment attractiveness?

7 - 4 .

Discuss the challenges m

arketers face with international market segmentation.

7 - 5 .

How can a

company gain competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation discussed in the chapter.

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