Question: Discuss the challenges Under Arm our faces in the female market for exercise apparel. Evaluate the strategy behind the Whats Beautiful campaign. Do you think

Discuss the challenges Under Arm our faces in the female market for exercise apparel. Evaluate the strategy behind the “What’s Beautiful” campaign. Do you think this IMC campaign will be an effective way to position Under Arm our as a brand for women? Why or why not?

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Under Arm our faces a number of challenges in marketing its exercise apparel products to women First the brand image for Under Arm our was built aroun... View full answer

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