Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers?

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Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers? Explain your answer.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:50 AM

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Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers?

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The lowest level at which an individual can experience a sensation eg the immediate and direct respo...View the full answer

Consumer Behavior

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