CONSUMER PERCEPTION AND POSITIONING

$1.$ How does sensory adaptation affect advertising effectiveness? How can marketers

overcome sensory adaptation?

$2.$ Discuss the differences between the absolute threshold and the differential threshold.

Which one is more important to marketers? Explain your answer.

$3.$ Sensory adaptation is a concern for many advertisers, which is the reason they change their

advertising campaigns regularly. Describe how ambush and experiential marketing can be used

by marketers to increase sensory input.

$4.$ Why do marketers sometimes reposition their products or services? Illustrate your answer

with examples.

$5.$ Why is it more difficult for consumers to evaluate the effective quality of services than the

quality of products?

$6.$ Intrinsic and extrinsic cues are used by consumers to perceive the quality of products.

$7.$ Discuss these cues for products such as smartphones and services.

$8.$ Why do marketers have to reposition their brands? Illustrate with examples.