Discuss the evolving role of the Internet and other digital media in the IMC program of international

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Discuss the evolving role of the Internet and other digital media in the IMC program of international marketers. How can marketers make effective use of digital and social media in marketing their products and service in various countries?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Discuss the evolving role of the Internet and other digital media in the IMC program of international

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The Internet has become an important IMC tool for companies around the world as more businesses and ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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