Question: Discuss the following topics in relation to brands: 1. What elements have contributed to the success of the brand? 2. What role did packaging play

Discuss the following topics in relation to brands:
1. What elements have contributed to the success of the brand?
2. What role did packaging play in the brands success?
3. How have the owners of these brands built brand families around these core products?
Write and review the article on "Production and Operation Management"
Read the case study "Technology and Operations Management - Bracket International" and answer the following questions:
1. Brief summary of the facts, problem statement, what are the possible solutions, recommended solution, and how would you implement this solution.
2. Why does he feel so guilty when the RFID vendors leave his office? Is he doing the right thing or not? He has an obligation to his trusted employees to do the right thing. Should he adopt RFID based purely on strategic and/or economic benefits?

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Marketing Packaging and Brand Success 1 Oreo Altoids The Gap and Absolut Vodka are some of the leading brands in the corporate world For instance if we consider Absolut Vodka we realize that it is pos... View full answer

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