Discuss the issues facing U.S. franchisors who wish to expand abroad. What additional concerns might a U.S.

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Discuss the issues facing U.S. franchisors who wish to expand abroad. What additional concerns might a U.S. enterpriser have in buying a franchise from a foreign-based franchisor? What additional concerns might a U.S. enterpriser have in buying a franchise from a foreign-based franchisor?
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Enterprise

ISBN: 978-0324786552

1st edition

Authors: William B. Gartner; Marlene G. Bellamy

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