Discuss the key elements of Eastman Kodak's business model in film photography. How did its customer value

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Discuss the key elements of Eastman Kodak's business model in film photography. How did its customer value proposition and profit formula for its digital image capture business differ from its film business?
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Crafting and Executing Strategy The Quest for Competitive Advantage

ISBN: 978-0078029509

19th edition

Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III

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