Discuss the major factors that help to determine a retail store's image. How does atmosphere add value

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Discuss the major factors that help to determine a retail store's image. How does atmosphere add value to products sold in a store?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:49 AM

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Discuss the major factors that help to determine a retail store's image. How does atmosphere add value

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A retail stores image is a functional and psychological picture in the consumers mi...View the full answer

Foundations of Marketing

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