Discuss the methods used to measure network television viewing audiences and local audiences. Do you think that
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National network viewing audiences are measured by BBM Canada with the portable people meter that re...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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