Discuss the risks and benefits of local warehouse personnel modifying forecast data for field warehouses.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 10, 2018 01:23 AM

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Discuss the risks and benefits of local warehouse personnel modifying forecast data for field warehouses.

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The benefits are those mentioned in the chapter having a closer match b...View the full answer

Marketing management

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