Discuss the role of integrated marketing communications in the marketing program of a product such as Gatorade.
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Integrated marketing communications play a very important role in the marketing program for Gatorade A variety of IMC tools are used to provide consumers with information about the various items in th...View the full answer
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Akshay Agarwal
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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