Question: Discuss the three primary source attributes noted by Herbert Kelman and the different processes by which they can influence attitude and/or behavior change. Find an

Discuss the three primary source attributes noted by Herbert Kelman and the different processes by which they can influence attitude and/or behavior change. Find an example of an advertisement or other type of promotional message that utilizes each attribute.

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The three primary source attributes noted by Kelman are credibility attractiveness and power Credibility influences attitudes andor behavior through a process known as internalization whereby the rece... View full answer

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