Question: Discuss the various challenges faced by companies that use the brand management system when organizing for advertising and promotion. What are some of the things

Discuss the various challenges faced by companies that use the brand management system when organizing for advertising and promotion. What are some of the things that marketers can do to address these problems and ensure that their brand managers are keeping abreast of external changes occurring in the market?

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Advantages of a decentralized or brand management system include the following 1 The product or brand receives more concentrated managerial attention ... View full answer

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