Discuss the weaknesses of lifestyle-based segmentation schemes. For what kind of applications would lifestyle segmentation be appropriate?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:50 AM

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Discuss the weaknesses of lifestyle based segmentation schemes. For what kind of applications would lifestyle segmentation be appropriate?
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Discuss the weaknesses of lifestyle-based segmentation schemes. For what kind of applications would lifestyle segmentation be appropriate?

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Using this method segmentation occurs on a consumers attitudes opinions and v...View the full answer

Global Marketing management

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