Sometimes local brands use a global consumer culture positioning approach. Explain.
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Since GCCP strategy tries to project the brand as a symbol of a given global con...View the full answer
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Shivam Mishra
i have done my Masters (M.Sc. Physics with electronics) from M.J.P. Rohilkhand University and i was gold medalist in the university level. I craked CSIR NET , SET , JEST exams in Physics. Now i am doing Ph.D. in condensed matter physics from SNBNCBS Kolkata.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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