Question: Discusses consumer choice processes, Does scent marketing most impact affective choice, attitude-based choice, or attribute-based choice? Justify your answer.

Discusses consumer choice processes, Does scent marketing most impact affective choice, attitude-based choice, or attribute-based choice? Justify your answer.

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Affective choice This choice represents a holistic choice It is because the customers de... View full answer

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Does scent marketing most impact affective choice, attitude - based choice, or attribute - based choice?

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