Distinguish between beta (or market) risk, within-firm (or corporate) risk, and standalone risk for a potential project.

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Distinguish between beta (or market) risk, within-firm (or corporate) risk, and standalone risk for a potential project. Of the three measures, which is theoretically the most relevant, and why? Discuss.
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Financial management theory and practice

ISBN: 978-1439078099

13th edition

Authors: Eugene F. Brigham and Michael C. Ehrhardt

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